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PIBES SOCCER BOUTIQUE
PROJECT TYPE_
RETAIL_BRAND DESIGN_PRODUCT DESIGN_
LOCATION_
PONCE, PUERTO RICO_
SOFTWARE_
REVIT_LUMION_PHOTOSHOP_ILLUSTRATOR_PROCREATE
COMPANY_
FREELANCE_
ROLE_
MY ROLE FOR THIS PROJECT EMBARKS ON A WIDE RANGE OF DESIGN AREAS, INCLUDING LOGO AND BRAND DESIGN, GRAPHIC DESIGN, PRODUCT DESIGN, AND ARCHITECTURE.
THIS PROJECT START WITH THE IDEA OF CREATING A LOGO FOR A NEW SOCCER BOUTIQUE FOR KIDS. THE CONCEPT BEHIND THE BRAND WAS TO CREATE A CAPTIVATING AND PLAYFUL DESIGN REFLECTING THE KID'S ENERGY USING NEON LIGHTS AND BRIGHT COLORS. THE BRAND ESCOPE STARTED TO EVOLVE FROM A LOGO TO A GRAPHIC DESIGN AND BRAND AESTHETIC TO OBTAIN MEDIA ATTENTION AND CONSUMERS. AFTER BEING IN MEDIA FOR SOME TIME, THE IDEA OF A PHYSICAL PLACE WAS IMMINENT, AND ARCHITECTURE MADE AN ENTRANCE WITH A CONCEPT STORE AND DISPLAY. LASTLY, THE OWNER WAS SEEKING HIS SIGNATURE SNEAKER THAT REPRESENTS WHAT HAS BEEN CREATED, AND A PAIR SNEAKERS WAS DESIGNED ALONG WITH THE BOX TO MATCH THE BRAND VIBRANT STYLE.
